CSI & Alpharank partner to provide banks, Automated Customer Journey Mapping

Source: IBS Intelligence 2020-06-03

Computer Services, Inc. (CSI), a provider of integrated FinTech solutions has announced that the company has incorporated Alpharank’s customer journey mapping tool into its core and digital banking platforms, empowering banks to increase customer profitability.

Alpharank provides data and customer analyses to help banks optimise their website, marketing and account-opening processes, thereby increasing deposits. It gives banks and credit unions a customisable suite of tools to visualise every stage of the customer journey. Alpharank ties three critical aspects of the workflow to drive actionable insights:

1. Traffic Sources & Marketing Channels

2. Digital Account Opening

3. Account Activity & Core Data

Journey mapping identifies sticking points in the customer journey and provides strategies to improve conversion and new account volume.

CSI’s partnership with Alpharank intends to drive scalable, profitable growth through digital acquisition. The integration with CSI’s NuPoint core banking platform provides banks with an easy-to-use interface within their existing software. NuPoint simplifies the processes and applications essential to banks everyday operations.

“A bank’s website represents its digital face and functionality, and to succeed, that website needs to provide an easy way to open accounts. Alpharank’s customer mapping software combines data analytics with actionable insight to help our customers grow deposits in a digital-first world,” said David Culbertson, CSI’s president and chief operating officer.

CSI’s digital account opening solution, NuFund, is a core-integrated online account opening system that extends banks’ digital footprint and increases revenue by allowing new and existing customers to open a bank account via their preferred digital channel. The solution caters to institutions’ digital strategy and increases adoption rates while minimising costs associated with manual channels.

“As community banks deploy digital growth strategies, it is critical to provide them the data and analytics required to convert as many prospects as possible from existing assets. CSI’s commitment to digital banking and innovative cloud-based banking technology pairs well with customer journey mapping solutions,” said Brian Ley, founder and CEO of Alpharank.

Established since 1965, Computer Services, Inc. (CSI) delivers core processing, managed services, mobile and Internet solutions, payments processing, print and electronic distribution, and regulatory and compliance solutions to financial institutions and corporate customers. Sentry Bank recently selected the company as its core processing partner.

bank

CSI

solution

Alpharank

PARTNERS

CSI & Alpharank partner to provide banks, Automated Customer Journey Mapping

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