Decode Global Marketing Director Shares Ideas on How A New Broker Builds Clientele

Fazzaco: Hi Adam! Thank you for joining Fazzaco. Could you please briefly introduce yourself and Decode Global?

Adam: Hi everyone, my name is Adam. I am the Marketing Director at Decode Global. I have been with Decode for over 5 years now. At Decode, we provide one stop solution for all. We hold multiple licenses, high-quality customer service, and our company's philosophy is to achieve win-win situation with our customers. Our goal is to ensure all of our clients are achieving the financial goal they have always wanted.

Adam: We believe forex is the biggest market in the global financial market, for this reason we have strategically partnered with BrokersShow to help us dive into the Malaysian market. We believe the reason why Malaysians prefer other investments over forex is because they believe forex is not as profitable as other products, but this belief is made upon the limited tools and platforms they currently have access to. For this reason, we are here to change it.

Fazzaco: What are the advantages for having a virtual expo in your opinion? Will virtual expo be the best choice for forex brokerage marketing in the context of the ongoing pandemic?

Adam: Well, I believe that virtual EXPO will be a trend for the time being. It has its own advantage which is flexibility. Customer can visit us anytime they want and anywhere they want. Also, we will be able to communicate with multiple clients at the same time. However, I hate to say, every coin has two sides. Even with flexibility, we miss the most important piece when we approach clients, which is the face-to-face conversation to build that trust in a short period of time. Unlike traditional EXPO, we can only chat by typing or doing a live streaming at our booth. It does not give client the right feeling nor the direct feedback when we try to answer their questions.

Fazzaco: As a relatively new brokerage, what technical difficulties you would encounter with? How do you solve them?

Adam: I think most of the new broker will face the same difficulty when they first enter this industry: where are the clients? Right? And also, when you meet your potential client, why are they choosing you instead of another broker? The solution we provide is comprehensive. Not only we provide with client a good spread like everyone else, but we also provide a high accuracy rate trading strategy to help our client trade and make better decision. In addition, if you don't know how to trade, we provide trainings, we teach you how to trade like a experienced trader. Last but not least, if they do not have time to trade, we also provide trading community to help them follow our professional trader. I am confident that we are a unique brokerage in this industry who provide one stop solution for clients.

Fazzaco: What criteria does Decode Global follow when choosing solutions for trading software, white label, liquidity, payment, etc.?

Adam: Reliable, convenience and safety are the most significant criteria we take into consideration when we choose a third party. Like I said before, Decode is a company who want to make our client rich, our first priority is to make sure our clients are making money.

Fazzaco: Decode Trading Academy is experiencing an upgrade because of COVID. What is your plan for its post-COVID activities? When will it go back online?

Adam: We have taken this opportunity to upgrade our Academy, and our goal is to provide comprehensive courses that is suitable for everyone. Ranging from people has no knowledge of what trading is like, people who has a little bit knowledge and to people who is experience and has extensive knowledge but is on the search for ways to improve. Our academy is currently on hold for upgrade, It should be back online soon, keep an eye out for our new Academy.

Fazzaco: What do you think of the word "Decode" in terms of the FX business?

Adam: One, safeguarded funds. A well-regulated company that has complete technical support ensures the safety and transactions of clients' funds.

Two, low transaction cost; fast deposit and withdrawl, and considerate customer service, all of which enable clients to focus on their forex orders instead of being distracted, and

Three, a diversified portfolio. We provide a number of investment products to  cater a wider range of investors at different level of risk tolerance.

We hope to provide clients with one-stop solutions, catering the needs of different people.