Despina Iapona Named Global Head of PR and Branding at XS.com

XS.com, the multinational global FinTech and financial services provider, continues strengthening its team, hiring Despina Iapona, who boasts a decade of experience in marketing and communication, with a strong background in financial services, as its new Head of PR and Branding.

"I'd like to offer a sincere and warm welcome to Despina Iapona as she joins the XS.com team as our new Head of PR and Branding," said Mohamad Ibrahim, Group Chief Executive Officer (CEO) at XS.com. "Despina's extensive experience and expertise in PR and branding will be invaluable as we continue to build our brand, engage with our traders and partners, and accelerate our growth."

Despina joins XS.com from FxPro, a CFD and Spread Betting broker FxPro, where she has been for more than three years as Head of PR and ORM. Prior to that, she was Head of PR and MarComm's at deVere Group, the world's leading international financial consultancy.

Besides, Despina has held the positions including Marketing Communication Manager at Holborn Assets LLC, a financial advice provider, and Brand Strategist at Venator Performance Marketing,  which delivers top-rated lead generation and lead management solutions.

"I am excited to be joining XS.com as the new Head of PR and Branding. This is an exciting time to be part of a growing company with an excellent reputation. I look forward to working with the team to build on an already very strong brand in the market," said Despina Iapona.

"I am committed to leveraging my experience and expertise to develop and execute a comprehensive PR and branding strategy that will help us attract and retain traders, differentiate ourselves from competitors, and drive growth. I am thrilled to be part of such a dynamic and forward-thinking organization, and I can't wait to get started."

The latest appointment comes after XS.com’s hiring Andreea Ilies​ as the firm's new Global Head of Events.