Devexperts' White Label SaaS Trading Platform Delivered to WH SelfInvest

Devexperts, a software company developing trading platforms for retail and institutional brokers, announced today that it has delivered a software-as-a-service (SaaS) Trading platform Freestoxx to WH SelfInvest, a Luxembourg-based regulated broker. Freestoxx offers service for trading US stocks without commission.

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Freestoxx is the white-label version of DXtrade, Devexperts' flagship multi-asset trading platform. It provides cross-platform services for traders on the web and mobile App.

Founded in 1998, WH SelfInvest provides brokerage services and trading solutions for equities, options, forex, and futures. It has several additional branches and offices in Europe. In May 2020, the broker had integrated trading platform TradingView as cryptocurrency trading partner​. The implemention of Freestoxx shows the broker's intention to shake off reliance on other platforms and gain full control over its growth.

Devexperts has reached cooperation with several European financial companies in recent years for expanding its influence in the European market. In February, Devexperts also offered a white-label version of DXtrade to London-based financial services firm Solidus Capital​, allowing the firm to launch its own multi-asset trading platform, SolidusX. Last November, Devexperts partnered with London-based broker GCEX to increase the variety of cryptocurrencies offered on the platform​. 

Devexperts is constantly updating and optimizing the functionality of its white-label trading platform​. Last December, Devexperts integrated an scripting language DXscript, improving the platform's ability to meet the needs of different brokers.