ELEMENTARYb Taps Shuab Akhtar as Director of Product

ELEMENTARYb, an intelligent financial management platform, has appointed Shuab Akhtar as the compnay's Director of Product.

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On his new position, Akhtar will be responsible for taking the lead on driving the product vision, shaping strategy and product roadmap, designing product, execution of the product delivery, representing users, clients and customers, and participating in industry conferences and webinars.

Akhtar has extensive experience in the banking and fintech industries. Before joining ELEMENTARYb, he has spent four years as a Senior Business Analyst at Handelsbanken, one of the world’s strongest banks with roots in local communities throughout Denmark, Finland, the Netherlands, Sweden, Norway and the UK.

Prior to that, Akhtar has served as a lead business analyst at Barclays for nearly three years. Before that, he had a eight-month stint at Towergate Insurance, one of Europe’s largest independently owned insurance intermediaries, working as a Senior Business Analyst.

“We’re thrilled to welcome Shuab and see the incredible impact his background will add to the Eb proposition,”Karen Rudich, CEO of ELEMENTARYb, said.”His commitment to customer experience, coupled with his hands-on expertise in building and managing complex FinTech platforms made him the perfect addition to our highly experienced and driven team.”