eToro Deepens Cooperation with AS Monaco

eToro, an Israeli social trading and multi-asset brokerage company, announced the strengthening of its partnership with AS Monaco. As the Club's main partner, eToro will no longer be "behind" AS Monaco but will now be featured on the "front" of the Red and White shirt for Ligue 1 Uber Eats matches.

eToro first announced a partnership with AS Monaco in 2020 and enjoyed a successful start to their partnership, with AS Monaco finishing the Ligue 1 season in third place, achieving European qualification. The partnership illustrates eToro's commitment to deepen its engagement with AS Monaco fans and highlights its desire to build brand awareness on the territory of the French Championship.

eToro said in the news release that it will be working with the Club to make the financial markets more accessible than ever, helping bring fans closer to the action and educating them on investing.

"We are delighted to take this new step with AS Monaco and bring another dimension to our collaboration. We are proud that our first front-of-shirt presence is on the AS Monaco shirt, which we will be supporting more than ever in the coming season. eToro's vision is to open up the financial markets to everyone and we see this partnership as an opportunity to reach out to the team's fans and interest more people in investing," said Valérie Kalifa, Marketing Director France at eToro.

​"We are very pleased that one year after the beginning of our collaboration, eToro has become the official main partner of AS Monaco. This is an opportunity to strengthen our ties with a company that, like us, places development, competitiveness and innovation at the heart of its concerns. The evolution of the partnership also demonstrates the attractiveness of AS Monaco. Together, we hope to experience a season full of emotions," commented Oleg Petrov, Deputy CEO of AS Monaco.