eToro Has Inked Sponsorship Deals with 8 Italian Clubs

Fazzaco learned that eToro, a multi-asset investment platform, has inked sponsorship deals with 8 clubs in the Italian Serie A for the coming 2021/22 season.

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The clubs are Bologna F.C., Cagliari Calcio, Genoa C.F.C., U.C. Sampdoria, U.S. Sassuolo Calcio, Spezia Calcio, Udinese Calcio and Hellas Verona F.C.

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According to the deal, the broker will have exposure to an extensive range of marketing opportunities offered by the clubs, including matchday LED boards, media backdrops, tickets and digital rights. 

Besides, the broker signed an LED-only deal with another Italian football club, U.S. Salernitana 1919.

“eToro believes that sponsorships are a powerful tool for connecting with the communities at the very heart of a sport. With more people than ever engaging with the capital markets this year, financial education has never been so important. We will be working with the clubs to make the financial markets more accessible, bringing fans closer to the action and educating them on investing.” Emanuela Manor, Italian Regional Manager at eToro said.