Fazzaco Exclusive Interview with Ali Rupani, Global Head of Front Office at SquaredFinancial

SquaredFinancial is a multi-regulated, award-winning FinTech firm that offers CFD trading services. Ali Rupani, Global Head of Front Office at SquaredFinancial, accepted Fazzaco's invitation for an exclusive interview to introduce more about this leading brokerage firm.

Fazzaco: What is SquaredFinancial?

Ali Rupani: SquaredFinancial is an online brokerage company founded in 2005. It offers investors around the world access to the most popular financial markets. Clients can utilize our state-of-the-art platforms to trade CFDs in 7 financial asset classes, easily and securely, anytime anywhere. Not only they can use the most popular platforms, MT4 and MT5, but they can also benefit from our proprietary WebTrader. That's not all! We have recently upgraded our mobile app because we know how busy and fast-moving our world is and we want to make sure people trade from the comfort of their phones.

Our goal is to become a one-stop shop for investors where they can find all their financial needs in one place, and we are building and developing the right ecosystem for that.

Fazzaco: What is SquaredFinancial's strongpoint?

Ali Rupani: It's all about people. They are what makes us strong, whether they are investors, clients, regulators, colleagues… all our stakeholders. An institution cannot flourish and succeed without its people. That is why it's important to find the right people. It's not as easy as it sounds; it takes time to understand the people who work with you, and not everyone blends into your company's culture and associates themselves with it.

Above all, we are committed to offering our clients quality services that help improve their trading experience because our clients are our priority. Our retail traders enjoy exclusive access to institutional AI-backed analytics provided by our partner Quant Insight. Then they get to assess if that signal is tradeable depending on its strength and quality.

We believe that education is crucial to healthy trading, which is why we offer our clients the right educational tools that help them understand the markets and the basics of trading. We make sure they are constantly informed of the markets, especially through webinars and expert insights.

Moreover, we have successfully integrated a high-tech system into our platform to upscale clients' volume and offer an ever-better customer experience. We also introduced our Social Trading platform that allows investors to copy top-performing strategies and possibly improve their trading journey.

Fazzaco: What are your recent achievements?

Ali Rupani: There are quite a few. As a Group, we are expanding into the four corners of the world in different jurisdictions. Late last year, we opened our office in Nigeria, a strategic and challenging market, because we believe that Africa has so much potential. We recently opened our office in the booming Dubai which is increasingly positioning itself as an investment hub not only in the Middle East but also in the world. We already have a presence in Latin America, Europe and Asia.

Another milestone is Squared Visa card which we launched last year. We became one of the few brokers in the world to offer a debit card. It allows our customers to manage their balance and funds in their accounts with us and spend them directly on the market. Needless to mention our upscale mobile app and our revamped website that offer users a seamless experience.

Fazzaco: How do you see the future of trading?

Ali Rupani: I believe that, eventually, most people will have a trading account in the future, just like they have a banking account or a credit card now. People are becoming more and more aware of trading and are intrigued to explore the opportunities it unfolds. This industry is increasingly growing, and in the future, the way I see it, there will be a consolidation of companies, with fewer but bigger brokers. I believe that FinTech companies that offer highly sophisticated and intelligent information will be the most prominent and will be the ones leaving their mark in the industry. Traders should be cautious and very careful about whom they are dealing with. They have to do their due diligence because, at the end of the day, they should worry only about their trades and not their broker.

Fazzaco: What do you, as a leading brokerage brand, do in order to promote responsible trading?

Ali Rupani: We believe that knowledge is power, especially in the financial markets. As an investor, you need to understand the product, the industry, and the market you are about to invest in before you start investing. Take the time to read, stay up-to-date, and be informed of market events, because it's all connected, and it will help you make informed decisions. Most importantly, make sure you know who to work with, and choose a regulated broker.

Risk management is also key. One way to manage your risk is to set a trading plan and stick to it. Make sure you diversify your investments and always keep in mind not to risk more than you can afford to lose. More importantly, if someone invested in an asset and made profits, it doesn't necessarily mean that you will.