Fazzaco Magazine Print Plus Digital: More Than Marketing

In May 2021, we proudly launched Fazzaco Magazine, a monthly digest of the financial services sector in general, contributed by a team of elites from the News Department, some of our best and most-dedicated editors. It is our wish to craft a magazine for all those who work in the financial services sector to sit back and relax from their fast-paced job, a collection of selected industry news, in-depth analysis of the month, and a Print-Plus-Digital platform where financial B2B brands can lengthen their outreach.

Rocket Growth Last Year

A little bit more than one year into the launch, the magazine has yielded numerous milestones and remarkable achievements. In September 2021, it made its debut in Fazzaco's booth during a financial show in Limassol, Cyprus. As the only financial media platform that provided their magazine in print during the show, Fazzaco Magazine expanded its readership exponentially with thousands of visitors stopping by and each taking a copy.

"We believe that it is an incomparable enjoyment to actually hold a magazine, with a cup of coffee on the side, and listen to the sound of pages being turned with your fingers. The weight of an actual magazine imparts a sense of gravitas. In reading it, you are dealing with a real thing."

With the success of the print, we decided to turn the magazine into full-on Print Plus Digital since 2022, enabling readers to access the magazine both online and by hand.

Increasing Readership

The magazine's online readership saw rocket growth over the year. There are more than 18,000+ email subscribers as we speak. Among them, 1628 are top executives of financial firms - including CEOs, founders, directors and general managers etc., 3,576 are managers taking charge of sales and client relations, and 243 those who take care of content, media and editing (statistics from the July issue, 2022).

In addition, Fazzaco Magazine print is delivered in Cyprus, Hong Kong, Singapore, Russia, Poland, and Australia. The print is full-on across Cyprus. More than a hundred CySEC-registered investment firms subscribed and received approximately 3,850 copies over the last seven months since the launch of the print version.

There are financial companies contacting us every month since 2022, requesting magazine subscription. In Cyprus alone, the delivered print quantity has risen 20%.

More Than Marketing

Fazzaco Magazine is more than a magazine for your brand marketing (or as we sometimes like to call it, markazine), but a community where industry peers meet. In Cover Story, we have had numerous exclusive interviews with a number of industry opinion leaders, including Panagiotis, a director at trading software company Spotware; Andrew Wood, APAC Institutional Sales Head at CMC, and Andrei Savitski, Global Business Development Manager at Centroid Solutions etc. And we had in-depth discussions on fintech trends, institutional business development and necessary elements for broker startups. Meanwhile, as the part with the highest exposure, Cover Story has helped a total of 9 companies expand their brand outreach.

Moreover, the magazine is constantly having featured events. Among them, the "FX B2B TOP 10 PEOPLE OF THE YEAR" in early 2022 attracted extensive attention from, both inside and outside the financial industry, and received high praise from forex / fintech companies such as B2Broker, iS Prime, Match-Trade Technologies, and Tickmill.

"SOME LEADERS WERE BORN WOMEN", an event by Fazzaco Magazine during the International Women's Day in March 2022, featured pioneering female leaders including Elena Krutova, Global Head of Human Resources at Exness; Doris Zhao, Head of Public Relations at Saxo Markets; Andria Evripidou, Chief Banking Officer at Xace etc.

AximTrade, a leading online forex and CFD trading broker, also the Global Strategic Partner at the upcoming Fazzaco Dubai Expo, announced its latest partnership in the July issue of Fazzaco Magazine, marking the following articles by more Fazzaco Dubai sponsors to be published in the magazine.

Fazzaco and Me Photo Wall: We Are Your Partner, and Your Friend Too

Fazzaco Magazine is committed to become a marketing / communication platform of financial B2B sector. But more importantly, we are more than your partner, but a friend too. In Fazzaco and Me, so many industry leaders around the world shared their photos of them after receiving the latest Fazzaco Magazine issue: Carla Nemr, Chief Business Development Officer at Tickmill Group, a forex broker, shared her photo with the magazine during her trip to a financial show in Dubai; Cristian Vlasceanu, CEO at fintech Centroid Solutions, fed back a photo of him happily holding the magazine in the new Dubai office; Andreas Kapsos, Managing Director at MTG Liquidity, beamed at the camera after he found out the latest issue was already in his Cyprus office; and there are Cover People like Andrei Savitski and Elena Krutova, who also shared their photos, holding the issues with their own covers; moreover, we have Alexander Geralis, Partner at Finthentic, Brazilian economist Dani Levine, Point Nine's business development manager Christina Barbash, and BridgerPay's head of marketing Laoura Salveta, who not only put up their photos on the "Photo Wall", but also provided us great and genuine testimonials.

​We would like to join hands with you, not just to witness the rise of your brand, but also befriend people from all over the world, across the financial industry.