FinTech Company Simple2Trade Rebrands to FYNXT

Simple2Trade, a Singapore-based fintech company, recently announced that it has rebranded to FYNXT, to purposefully reflect the transition from a purely functional to a deeply experiential product and solution set.
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As FYNXT, the company will continue to offer vertically integrated digital platforms for a range of financial services firms including, FX/CFD Brokers, Multi-Asset brokerages, Global remittance providers, Banks, and others.
FYNXT's products combine the very best of contemporary technology with a deep understanding of real-world business needs Modular, sociable, and extensible with open APIs, this new suite of products is production deployable in both SaaS and license formats, promising minimal upfront costs, ease of use, almost infinite scalability, and accelerated time to market.
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“This is a very exciting time to be in the FINTECH space. We've long known that for our customers, it's always about (client) acquisition, engagement, retention, and ultimately, client lifetime value. This is really where we shine,”Aeby Samuel, CEO of Simple2Trade said.
“Everything we do is ultimately designed to help our clients get customers, keep customers. Superior functionality alone no longer cuts it. Today's financial services firms need to craft a compelling customer experience, from onboarding through real-time data-driven insight to consume the Products / Services and make informed decisions quickly,”Samuel added.
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