Fintech JustiFi Raises $4 Million in Additional Seed Funding

The embedded fintech platform built for vertical SaaS platforms JustiFi has raised $4 million in additional financing, bringing its total seed funding raised since inception to $10.6 million.

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JustiFi provides vertical SaaS platforms with a full suite of embedded fintech tools that can be deployed to their current customer base. The additional funding was led by Crosslink Capital with participation from Rally Ventures and Emergence Capital.

"SaaS companies that embrace fintech early gain an unfair advantage in their vertical,"JustiFi Co-founder and CEO Joe Keeley said in a release."And now you no longer need to take the time and money to do everything yourself. With JustiFi, you get industry-leading payment tech and expertise for a fraction of the cost of building your own."

JustiFi's fintech tools provide SaaS companies assistance in managing payment transactions with the help of AI and machine learning to reduce fees and increase profit. The company says its client portfolio represents billions in annual payment processing.

In addition to the raises, JustiFi has made some significant hires recently including VP of Engineering Nick Halm (previously the Director of Engineering, Payments at Sezzle) and Director of Customer Success Rose Gumz (previously a leader in customer success at SportsEngine).

Source: tech.mn