Fintech Ratio Secures $411 Million to Transform B2B SaaS Financing

Ratio, a new kind of fintech platform that combines payments, predictive pricing, financing, and a frictionless quote to cash process into one platform for SaaS and technology companies, announced raising $11M in venture funding and a $400M credit facility for customer financing.

Led by a team of serial technology entrepreneurs and SaaS and finance veterans, Ratio is a new type of buy now, pay later (BNPL) provider and financing platform for recurring revenue businesses across three continents.

Ratio's investors include Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, multi-billion-dollar asset managers and a range of tech CEOs from both large and small companies.

"We believe deeply in transforming buyer experiences. Ratio is further extending the buyer experience into the closing experience. With Ratio Boost we see many ways for SaaS companies to sell more deals faster - we do it by speeding up the procurement process for our customers," said David Keane, CEO of Bigtincan.

"We created Ratio to revolutionize the way that SaaS companies and technology businesses price, get paid and fund their growth," said Ashish Srimal, Ratio cofounder and CEO. "Payment flexibility, intelligent and iterative pricing, combined with a frictionless quote to cash process is the new strategic frontier for SaaS growth. We use data, machine learning, and finance as tools to unlock this growth lever for our customers. This creates a win-win for both tech buyers and sellers — buyers get more payment flexibility to match their cash flow and procurement constraints, and sellers get more revenue acceleration tools."