Fintech Start-up Imprint Secures $38m in Series A Funding

Fazzaco learned that Imprint, which offers branded payments and rewards products, has secured $38 million in Series A funding round, which was led by Kleiner Perkins with participation from Stripe.

This new round of equity funding will support Imprint's market expansion and partnership development.

Daragh Murphy, CEO and co-founder of Imprint, said: "The branded-payment space has not changed since co-branded credit cards were introduced in the 90s and no longer meets the needs of modern brands and modern customers."

Chris Sperandio, corporate development lead at Stripe, says: "As consumers' purchasing behaviour continues to evolve, it makes sense to offer them merchant-specific cards that are tailored to their environment."

Imprint's first product is a branded rewards card that comes with no credit inquiries, no interest and no fees. Imprint's platform allows brands to remove the middleman from their customer relationships, control how their customers pay and provide them with customised benefits to try to improve loyalty. Its commerce platform apps and APIs allow brands to integrate their payment method at check-out or anywhere else in their online or app experience.