First Derivatives Appoints Scott Matthews as CEO for MRP

First Derivatives yesterday announced that it has appointed Scott Matthews as new Chief Executive Officer for MRP,  a global provider of predictive customer acquisition software and services.

According to the official announcement, Scott succeeds Kevin Cunningham, co-founder of MRP. In his new role, Scott will directly report to Seamus Keating, the company's Chief Executive Officer and will be responsible leading MRP as it takes its enterprise-class predictive Account-Based Marketing (ABM) platform, Prelytix, into new customer segments. 

Before arriving at First Derivatives, Scott previously worked at Crowdtwist. Before this role, he worked at Answers.com as General Manager and CEO. Over the course of his career, Scott spent for 7 years at WebCollage. In addition, he has also served at various companies such as Secure Computing, Optum and Interworld.

Commenting on his appointment, Scott said: “The phrase ‘market leader’ is often over-used but the Prelytix platform is genuinely world-leading. It is relied on by firms across the globe to justify and optimise their marketing investments and drive measurable revenue impact. I am looking forward to working with the team as we drive a new chapter of growth.”

Seamus Keating, CEO of FD, commented: “The impact of data analytics on marketing continues to drive the growth of technologies that deliver more targeted, personalised experiences and measurable results. MRP is incredibly well placed to capitalise on these new market opportunities. I would like to thank Kevin for his contribution to the Group and I’m excited to welcome Scott as he brings a wealth of leadership experience building and growing data-driven businesses in this space.”