FlexTrade Rebrands Its Cloud-Based Multi-Asset EMS as Spark

FlexTrade, a global leader in multi-asset execution and order management systems, has given a new name to FlexNOW, its cloud-based multi-asset EMS. The new name is Spark, which reflects its claimed "fast and easy installation and onboarding" for traders, brokers, and algorithms. Spark also supports broker neutrality on FlexTrade's FlexLINK FIX Network.

The rebrand shows the Spark team's decision to focus on cloud-based innovation, using FlexTrade's industry experience and trader feedback to deliver the trading community with in-class trading software that can be used on the desktop, mobile, or the web.

"Our rebranding exercise will not have any impact on our day-to-day business. We will stay under the FlexTrade umbrella where we are able to continue developing new features for our Spark community which has been growing significantly since we started this project in 2019. Our main focus is to deliver a platform with no compromise to power and performance," commented Adi Prnjavorac, General Manager of Spark EMS.

In March, Fazzaco revealed that FlexTrade entered into a new partnership with SimCorp​, an independent provider of investment management solutions.