Former AAAFx Executive Launches New Prop Trading Firm

Somesh Kapuria, the former Head of Business Development at AAAFx Global, has launched a proprietary trading platform, Hola Prime, targeting traders in developed markets like the United Kingdom, Canada, Australia, and the European Union, along with the United States. Registered in Hong Kong, Hola Prime has already established offices in Cyprus, Dubai, and India and is preparing to open a UK office. The company employs over 100 staff and operates independently with an offshore brokerage license from Comoros.

Kapuria emphasized the importance of transparency and strong operational fundamentals in an industry where many prop firms struggle to gain traders' trust. "The firms operating in a way that truly benefits them when their traders profit will be the ones to sustain," he noted. He also welcomed regulatory oversight, stating, "Regulations help establish solid operations that are process-driven with various checks and balances in place."

At launch, Hola Prime supports trading platforms such as Match Trader, DXtrade, and cTrader, with plans to add MetaTrader 4 and 5 for non-US clients. By leveraging in-house technology and direct connections with global liquidity providers, Hola Prime aims to provide institutional-grade services. Kapuria's extensive financial background, including roles at Citi, BlackRock, and Algomill Technologies, positions him to navigate the challenges of this competitive space.