George Govier Leaves Goldman Sachs to Join United Fintech

United Fintech, an online trading and banking technology startup, announced that it has secured George Govier as Sales Executive. United Fintech is a firm that  was launched by Christian Frahm in November 2020 to enable banks and financial institutions to accelerate access to innovative digital technology from a wide range of fintechs specialising in capital markets.

Prior to joining United Fintech, George has spent five years at Goldman Sachs where he worked in Prime Brokerage, within the Global Markets Division, helping European hedge fund clients to launch new funds with the bank.

In his new role, George will have a European remit, with a focus on sales of all products from within United Fintech’s portfolio of fintech firms – which currently includes NetDania and TTMzero. And he will be based in London. In addition, George will report directly to Joshua Green, Senior Sales Manager UK & Ireland, who joined United Fintech from Bloomberg in February 2021.

Commenting on the appointment, Tom Robinson, Partner and Head of Sales at United Fintech said, “George is a fantastic addition to our team and another high calibre hire. He brings a wealth of relevant experience to United Fintech in terms of relationship management and has a proven track record in understanding clients’ needs and cross selling relevant solutions.

“Our team is growing rapidly and between us we have an impressive network of contacts in banks and financial institutions globally and an in-depth understanding of how best to help them to digitize their operations with innovative, cost-saving capital markets products.

“George’s appointment comes a week after announcing the appointment of Senior Sales Consultant, Juerg Schudel who has over 30 years’ experience of selling financial technology to financial institutions in Switzerland, German and Austria. This takes our sales team in Europe to four, with more hires in the pipeline.”

Talking about his new role, George said, “I am very excited to have the opportunity to join such an impressive team at United Fintech. I have seen first-hand the current focus and challenges within investment banks and hedge funds on digitizing their operations. United Fintech, with its growing portfolio of innovative capital markets solutions, is ideally positioned to provide them with the help and products they need in order to transition to a digital world.”

In February, Fazzaco has reported on United Fintech entering the Market Data and RegTech space with TTMzero acquisition.