Hantec Group Announces Global Rebranding Campaign and Plan to Open New Branch in Santiago

Hantec Group has announced the launch of a global rebranding campaign, which includes a new corporate identity adopted across the Hantec financial, as well as IT, culture & art, and lifestyle consultancy businesses in 19 markets worldwide.

The Group also unveiled renewed growth strategy and the plan to open a new branch company in Santiago, Chile in South America on October 1, 2022.

"Aligning with Hantec Group's global development and mindset, we have redesigned our corporate logo which we have used for 32 years. The new identity retains the signature Red as the dominant colour," said Freddy Lau Hoi-kit, chief executive officer of Hantec Group. "Red is bold, impactful but warm, and has always been a core part of the Hantec personality. New visual elements of angles and rounded corners give our brand a dynamic and confident new look."

​"In addition to our development in South America, our next phase of growth will also focus on Southeast Asian markets, with a pipeline of business developments in Vietnam, Malaysia, Thailand and the Philippines under the Hantec Financial brand. Subsequent to the rebranding campaign launch, a series of sponsorship and marketing initiatives will be unveiled in Hong Kong and globally," Mr Lau added.

Founded in Hong Kong in 1990 as a finance house, Hantec Group has since grown into a global presence now operating in 19 cities. Its trading name Hantec Markets has recently launched MateTrader 5​, seeking to expand into new markets. In its latest annul financial statement, Hantec Markets reported a strong jump in key metrics for FY20, including a 36% Increase in its revenue​.