Hantec Markets Forges Partnership with Brazilian Football Club Fortaleza EC

UK-based financial services firm Hantec Markets has announced a new sponsorship agreement with Brazilian football club Fortaleza Esporte Clube (EC). The two-season deal establishes Hantec Markets as the official trading partner of the Série A club.

The partnership is intended to bolster Hantec Markets' presence within the Brazilian market and engage with Fortaleza EC's extensive fanbase. This move aligns with Hantec's broader strategy of sports sponsorships, which already includes collaborations with Spanish football club Atlético de Madrid and the Haas Formula 1 team.

According to a statement, the agreement will involve various fan engagement initiatives, such as opportunities for behind-the-scenes experiences, promotional activities, and giveaways.

Raj Naik, Chief Marketing Officer at Hantec Markets, commented on the partnership, stating, "This sponsorship strengthens our global presence, particularly in Brazil, and supports organisations that inspire their communities."

Marcelo Paz, CEO of Fortaleza EC, highlighted the club's appeal to the brand, noting, "The club's strong fan support and presence in national and South American competitions made it an attractive partner for the brand."

This latest sponsorship follows Hantec Markets' recent multi-year deal with Atlético de Madrid, announced in January, which granted the broker the status of the club's official online trading partner in Latin America until 2027. While the financial details of the Fortaleza EC agreement were not disclosed, industry estimates suggest that sports partnerships of this nature can involve significant investment. Hantec Markets has a history of sports sponsorships, including a previous partnership with Premier League club West Ham United.