HotForex Officially Announces Its Rebrand to HFM

Leading global forex and commodities broker HotForex has changed its name to HFM. The change occurs as HotForex has moved beyond being just a forex platform and has developed a strong presence covering other trading instruments as well.

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The offerings of HotForex include trading services with currency pairs and derivatives of other popular asset classes. The platform has more than 3.5 million accounts and is operational across several jurisdictions. The new name will more accurately reflects its wide range of trading instruments and the unique trading experience they offer.

HF Markets Group CEO George Koumantaris said: "We decided that it was time to embrace the future with a shorter, more memorable and more modernized name and for our brand to evolve alongside our ever-expanding product offerings. We provide over 1,200 products in 9 asset classes and having 'forex' in our name was no longer a proper reflection of the award winning trading experience we offer."

Additionally, HotForex announced that very soon it will be releasing a brand new trading app that will allow traders to trade on the go, as well as Physical stocks.

Today's announcement follows HotForex revealing in January that it has secured a new license from the financial market regulator in Kenya, which marks a new milestone in the steady growth of HotForex.

Apart from the Kenyan license, HotForex is licensed and regulated by the financial market supervisors in Cyprus, South Africa, Mauritius, the United Kingdom and the United Arab Emirates.