How Forex CRM Helps Develop Your Brokerage Business?

In an ever-changing forex environment, especially the unexpected pandemic happened in the earlier month 2020, competitions between forex brokers are also getting fiercer. 

With a much-enhanced living standard, it is no wonder that all walks of life pay more attention to the "people-oriented" value, especially for forex brokers. Most of them have changed from the traditional business operating model to the "customer-centric" operating model. The acquisition and retention of customers have become the company's top priorities.

CRM systems, also known as customer relationship management systems, exist in response to this demand. Hence, almost every broker considers the robust CRM software as a 'must-have'.

I. What is a forex CRM?

It is a new management mechanism based on the "one-to-one theory of customer relationship", aimed at improving the relationship between the enterprise and the customer. It is mainly a kind of auxiliary software that helps enterprises achieve the goals of attracting new customers, retaining old customers, turning existing customers into loyal customers, providing customer service and further enhancing the relationship between the enterprise and customers.

The CRM of your forex brokerage now plays a pivotal role in defining the success of your brokerage.

II. Specific functions of forex CRM system

In addition to the functions provided by ordinary CRM systems, foreign exchange CRM systems usually incorporate a rebate system and have some unique functions, which can generally be divided into three parts.

Customer system: The main function of the customer system is the customer's information and account management, specifically including account registration, MT4 account opening, bank card information management, certificate management, password reset, lever adjustment, online deposit and withdrawal, transfer and remittance, capital flow Wait;

IB system: The main functions undertaken by the IB system are the management of customers and subordinate IBs, including IB information management, customer management, customer order management, customer commission management, commission setting, commission statistics, IB level management, etc .;

Back-end system: The function of the back-end system is mainly the management of clients and IB by brokers, including account opening management, deposit and withdrawal management, transfer management, certificate management, leverage adjustment, commission setting, product setting, IB management, exchange rate management, announcement and many more.

III. Fazzaco's Forex CRM Providers List

Under Categories on Fazzaco’s home page, we can find the particular “Forex CRM Providers”. From this category, we can find the Forex CRM Provider-LeanWork, whose CRM built with:

a. Flexible and Automatic Commission Settlement System

According to the specific business scenes of Brokers, it provides a variety of flexible and automatic commission modes. Brokers can customize commission rules and parameters, and freely combine commission modes required to meet business needs, and improve the efficiency of commission settlement.

b. Rapid Account Opening

Rapid account opening, customized account opening form, support the docking of securities, futures, forex and other platforms, and help brokers complete the account opening process efficiently.

c. Free Combination of Custom Report

It breaks fixed field of report mode, so Brokers can freely combine the required fields to form the desired report.

d. Refined Customer Segmentation Operation

One-stop entrance manages customer information, integrates IP phone, mail, SMS, station notice and other marketing tools directly contacted with customers, uses customer groups for precision marketing, and improves customer conversion rate.

e. Exclusive Promotion Links

Different types of promotion links can be used to realize the automatic allocation of agents and customers, and help brokers to efficiently conduct customer/agent management and tracking.

f. Affluent KYC Compliance

It provides functions such as ID Validity Verification, Customer Appropriateness Test, to meet the need of Broker KYC and Compliance.

Product Details

As another example, CurrentDesk' forex CRM provides other information such as retain more clients and grow revenue, which helps brokers keep track of customer sentiment and their activity helps improve retention and long termprofitability.

For more information about Forex CRM Providers and to pick the best one, please visit Fazzaco Forex CRM Providers list.