How to Build A White Label Platform? What Should You Pay Attention to?

The establishment of a white label platform is not a simple matter. From registration to completion of the establishment and subsequent services, there are many details involved. These details often determine the advantages and disadvantages of a white label platform.

Since full white labeling is the most complicated construction process and the most trusted method of white labeling in the market, let’s take full white labeling as an example to explain the process and details of white labeling (take the most popular platform in the market : MT4):

Step 1: Overseas companies register a white label company from scratch, generally starting from the company’s registration. White label companies need to have the qualifications for overseas operations.

Note: The place of registration of a white label company can be selected from the United States, Britain, Hong Kong, New Zealand and other countries and regions, or some offshore islands such as the Cayman Islands and Vanuatu. The choice of registration place involves obtaining regulatory licenses, etc. The policies and taxes are also different, and you need to choose carefully.

Step 2: After the MT4 platform application company is registered, you need to submit an application to MetaQuotes. Generally, three certificates of overseas company, legal person account, logo, website domain name and other materials are required. The genuine MT4 software includes PC and web pages. White label companies only need to rent MT4 software and do not have admin rights. After applying for the MT4 software, the white label company can build its own brand platform, which can have multiple back-end management and groups.

Note: MT4 software must choose genuine software. In addition to infringing intellectual property rights, and green MT4 are also prone to disconnection,slow data update or even unable to update, etc., which will seriously affect the platform and its redibility, it is easy to lose customers. The MT4 platform has strong professionalism. For the genuine MT4 platform, MetaQuotes will be responsible for providing training, problem consultation, 24-hour technical support and other services.

Step 3: Set up the server After the MT4 application is completed, the server is set up. The white label company can share the server with the main label company at the beginning, which can save the initial cost. After a certain amount of customers (usually 3000 real customers), or when there are special programming software requirements, you can also set up the server yourself.

Note: For a broker, or white label company, the quality of the server is very important, which involves the user’s transaction speed and financial security, so the server location (usually overseas, such as London, Japan, etc.) and bandwidth and stability and other issues require strict requirements. A complete platform should include analog servers, real disk servers, and backup servers. It is best to set up remote disaster recovery backup servers to prevent natural disasters from affecting the stable operation of the platform.

Step 4: Access liquidity in the foreign exchange market is mainly provided by major international banks, hedge funds, large brokers, etc. White label companies can share with the main bidding company or directly connect with liquidity providers. Separately accessing liquidity and obtaining low spreads require a large cost, so most white label companies choose to share liquidity with the main standard, and the main standard charges transaction traffic fees. Different brokers or liquidity providers offer different quotations and services, and white label companies can choose according to their needs.

Note: The liquidity of a white label company comes from the docking broker or liquidity supplier, so find a supplier with good liquidity. The better the other party's liquidity, the better the quotation. It is best to choose Large internationally renowned institutions.

Step 5: MT4 clearing bridge construction As the MT4 platform is a platform for market makers, the bridge supplier can provide the white label company with MT4 bridge technology, and put the position (customer's order) within the system to the liquidity supplier to deal with.

Note: STP mode exists only with the clearing bridge. The MT4 white label solution provided by some professional platform construction institutions will include the MT4 clearing bridge function. White label companies do not need to apply for installation and commissioning separately.

Step 6: Website establishment and CRM system professional website is the "front" of a company. White label companies also need to develop a foreign exchange financial website with powerful functions. The website needs to be multilingual and support account opening, deposit and withdrawal, agents and other functions . Website management generally uses a CRM system. CRM refers to an integrated program with functions such as online submission of automatic deposits and withdrawals, user management, transaction account management, interactive management, and customer settings.

Note: A professional foreign exchange website needs relatively complete functions, and the layout should be as simple, clear, and standardized as possible for users to use.

Step 7: After the establishment of the third-party payment and integration website, you need to prepare information and select a third-party payment partner. Fund security is the most important thing. There is generally no limit for third-party payment overseas, and there is generally 50,000 yuan in China. Limit. Through payment integration, third-party payment can be connected with CRM, website back end, agent back end, MT4 and other links.

Note: White label companies should choose to cooperate with domestic or cross-border companies that hold payment business licenses to ensure the safety of users' funds.

Step 8: Regulatory License Regardless of whether it is a broker or a white-label company, regulation is always the top priority. The regulatory policies of different countries are different, application fees and deposit requirements are different, and the cost of obtaining regulatory licenses from different countries is even different. Common regulatory licenses include British FCA, New Zealand FSP, Australian ASIC and so on.

Note: Some construction companies will provide decking services and decking some regulated companies, thus saving a lot of fees for regulatory license applications. Such acts of copying others, embezzling the foreign exchange licenses of legal brokers, and profiting from the reputation of regulated entities are very undesirable. The licensing platform is a kind of false trading platform. Users can check through the regulatory website, and the regulatory agency will not Regularly announce deck platform information. Even companies with small capital can choose regulatory agencies with relatively low fees. Everyone has a development process from small to large, and platforms that are willing to register for legal supervision are worth encouraging.