How to deal with marketing for brokers before entering China market?

1. Videos

The short video entertainment industry in China is gaining momentum – particularly as attention spans grow shorter, and people become more time-poor. While online video in China has been growing for some time, the shorter video format is relatively new. So far it appears to be gaining traction, which could provide considerable potential when it comes to digital marketing in China. Therefore, brokers may use the short video to advertise for their companies. For example, ATFX uses Tik Tok to talk about politics, economics and everything related to Forex  and attract audiences' attention.

2. Digital Display Advertising on Industry Websites

Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. Currently, there are many industry webistes in China. Here, we suggest you may take a moment to get to know FX110.HK if you'd like to venture into the Chinese market since there are now so many brokerage firms joining this industry-leading forex portal. FX110.HK does help improve the brokers' influences in China Forex market.

3. Content Marketing

The Content Marketing Institute describes it as a "strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.”

In China, content marketing occurs through a number of distribution channels and methods. These include: webistes and social media. 

Websites can feature blog articles and visual content designed to provide useful information, and to educate and connect with customers. The high use of mobile devices in China means that a mobile-optimised site is vital. Let's see how LEANWORK does marketing on its website.

​Social media includes WeChat and Weibo.WeChat can be used for the creation of apps and mini-websites with tracking, and for creating a connection between a brand and its followers. Methods include articles, images, videos, text, KOLs (key opinion leaders), and store promotions. QR codes are important in WeChat to make it easier for customers to find brands. Weibo allows for 140 Chinese-character posts and is useful for short content as well as photo-publishing and link-embedding.

In a word, the brokerage firms can take advantage of the distribution channels and methods mentioned above to generate leads from Chinese clients.

4. Influencers' Marketing

Since social media networks have the leading role in the customer journey of the Chinese consumer, this means influencers have gained great prominence. Keep in mind, to reach a Chinese customer, brands should not speak directly about themselves, instead, they must lean on influencers and opinion makers to do it for them in social media. Only thus will they earn the trust of their first clients.

The Forex exchange market is not simple and even less so in China due to state regulation. As a primary objective for getting leads in this new market, you need to adapt your marketing strategy and tactics in line with the culture and the local tools Chinese people use. Fazzaco, as an industry-leading B2B forex portal, is always here to assist forex brokers in entering and succeeding in Chinese market with our professional team and in-depth undertanding of China's policy. If you plant to start a brokerage business in China and want to know more about maketing in China, please visit Fazzaco​.