Huobi Global Officially Announces Its Rebrand to Huobi

On November 22, 2022, Huobi Global launched its refreshed branding strategy where, going forward, "Huobi Global" will simply be known as "Huobi". This brand upgrade unveils the company's global expansion roadmap for the first time after the acquisition by About Capital Buyout Fund last month, which will be followed by a more globalized approach to operations.

The new name consists of two Chinese characters "火" and "必". The first one represents perpetual vitality and the passing of the same vitality on to future generations in Chinese culture. The second one means the determination to win, which represents the company's ambition to return to the top 3 exchanges of the industry.

After the rebranding, Huobi will work to strengthen its brand and give full play to the important strategic attributes of HT. With the latter at the heart of its business strategy, Huobi will continue to explore high-quality projects in the market through HT voting for listings.

Huobi will keep focusing on creating cutting-edge assets and supporting assets with strong market potential, as well as empowering communities built on projects. In keeping with the spirit of using science and technology for good, Huobi will strive to build a safer and more stable environment for users to participate in early-stage quality projects.

As part of its global expansion, Huobi will establish a presence in the Caribbean region, which is well-positioned as a virtual assets hub with its welcoming regulatory stance, common law systems, and the use of English language.

Huobi will also ramp up its investments in Southeast Asia, Europe and other regions that offer strong growth potential for its user base. To increase its scale in step with its expansion, Huobi will explore pursuing strategic mergers and acquisitions. It will also focus on recruiting world-class talents in blockchain and virtual assets.

In terms of compliance, Huobi will continue to abide by regulatory policies wherever it operates, stepping up cooperation with other countries and building a compliant operating model for doing business globally.