IC Partners with Guillermo Ochoa to Boost LATAM Expansion

Leading global online broker IC has announced a strategic partnership with football icon Guillermo Ochoa, aimed at accelerating its growth across Latin America, with a particular focus on Mexico, one of its fastest-growing markets. Ochoa, who continues to perform at the highest level, remains one of Mexico's most trusted and recognizable sporting figures, with unmatched influence across the region.

The partnership grants IC exclusive rights to Ochoa's name, image, and likeness for global marketing, enabling a culturally resonant campaign designed to convert momentum into market dominance by combining IC's trading infrastructure with Ochoa's credibility and reach.

Andrew Budzinski, Founder of IC, stated, "This is a strategic move, not a branding exercise. Guillermo Ochoa represents performance under pressure, consistency, and absolute trust—exactly what trading demands. This partnership allows us to cut through faster, connect deeper, and convert stronger as we scale aggressively in markets like Mexico."

Ochoa added, "I have always believed that success comes from discipline, preparation, and performing when it matters most. IC shares that mindset. This partnership is about connecting with people focused on improving, growing, and making smarter decisions every day."

IC will activate the partnership through an integrated, multi-channel strategy spanning broadcast, digital, and social platforms. Premium live match exposure, combined with digital campaigns and localized content, is expected to significantly expand reach and improve engagement, conversion, and client acquisition efficiency.

This move strengthens IC's global sports portfolio, alongside its relationship with the Haas F1 Team, reinforcing its positioning at the intersection of performance, precision, and scale. As Latin America emerges as a critical growth market, IC is doubling down on strategic investments intended to deliver both brand impact and commercial returns.