IG Group Becomes Sponsor of England and Wales Cricket Board

Fazzaco learned that IG Group, one of the largest online trading platforms, has signed a sponsorship deal with England and Wales Cricket Board (ECB) for a period of three years.

The partnership will see IG support both the men’s and women’s teams, with the IG logo appearing on the men’s shirt across all three formats of the game.

In addition, the partnership gives IG the perfect platform on which to build awareness of its brand and range of investment products, as well as widespread opportunities to create inspiring experiences for its clients and further the goals of its Brighter Future initiative.

Commenting on the partnership, Matt Macklin, IG Head of UK, said: “Watching the recent accomplishments of the England teams, we have been struck by the clarity of strategic thinking and quality of execution, and how this aligns with IG’s ethos as a business. We also share the ECB’s innate drive to keep improving and evolving, achieving new levels of success while having a positive impact on the world around us. We are hugely proud to be partnering with such a prestigious institution and cannot wait to get started.”

Tony Singh, ECB Chief Commercial Officer, commented: “IG is an ambitious organisation which shares our commitment to be the best by maintaining high standards and developing strong partnership. Those values have been central to the success of our England teams making this relationship a natural fit. We look forward to working alongside IG over the coming years.”

Earlier this month, Fazzaco reported IG has created a new link​ on the deal ticket to improve communication of charges for Leveraged accounts.