Instagram Supports Payments in Chat

Instagram has added the ability to make payments within its chat function, allowing users to order, pay for and track goods while messaging with small businesses in the app, parent company Meta announced Monday in a news release.

The feature allows small businesses that have a professional account on Instagram to create payment requests and collect payments from customers. A spokesperson said the capability will be rolled out to 300,000 U.S. small businesses in the coming weeks.

To make use of the capability, shoppers must have an account with Meta Pay, the company’s digital wallet, a spokesperson said. “You can now buy products from small businesses and track your order in chat on Instagram in the U.S.,” Meta CEO Mark Zuckerberg said on his Instagram account Monday. “Pay with Meta Pay and checkout in a few taps.”

(Source: Payments Dive)