Invast Global Appoints Melissa Downes as Global Head of Marketing

Invast Global has announced the appointment of Melissa Downes to the position of Global Head of Marketing, based in Sydney office.

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Melissa joins the company from BT where she was a Senior Marketing Manager in the Customer Experience and Growth team. She has strong financial marketing experience at the Westpac Group, ANZ, NAB, and Zurich.

Melissa is a creative and accomplished B2B marketing expert with a track record in delivering high-stakes stakeholder management across risk regulatory comms and engagement.

As a Senior Marketing Consultant at MLC, she was the project lead for the Annual Member Meeting held on behalf of the Trustee across four RSE's while also delivering new initiatives, communications, and marketing strategies across multiple projects.

She was the Take to Market manager building the strategy for rolling out new licensee agreements at NAB. She retired and redesigned legacy programs at Zurich after introducing segmentation, and redesigning partnership programs in line with yield and risk appetite. Prior to these roles, Melissa was Content and Communications Manager for ANZ Wealth.

"I'm excited by the opportunities I see at Invast Global and the talent it has attracted. This is a business that continues to grow with an appetite for international expansion. I am looking forward to building Invast Global's market share with a group of incredibly smart and talented executives,"Melissa said.

CEO Gavin White added: "We are very excited to have found someone of Melissa's calibre to fill the role of Global Head of Marketing. Her strong strategic mindset and breadth of experience across both marketing and financial services will enable Invast Global to take the next step in providing the best possible service and communication to our clients."

Melissa's credentials include a Master of Marketing from the Business School at Sydney University, a graduate certificate of Digital Marketing from Columbia University, and a BA at Macquarie University. This combined with her previous experience will allow Melissa to play a key role in Invast Global's growth into the future.