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Is LinkedIn Really Overcharging Advertisers?

Source: David

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With more than 750 million members, LinkedIn has quickly grown into the number one website for business. On LinkedIn, B2B marketers can find their next business partner, introduce their company to potential customers, and attract star talent to join their companies as employees. LinkedIn is likewise the best social and promotional channel for companies or individuals in the Forex industry. 

LinkedIn offers 5 types of ads including Text and Display Ads, Sponsored Content, Premium Display Advertising, InMail Ads and Follow Company Ads. B2B marketers can choose one or more type of ads to conduct their business based on actual needs. In terms of the cost of advertising, it ranges from 2 to 15 dollars per click. Likewise, The cost per thousand will be between 30 to 200 dollars. It's a little bit expensive.

Reuters yesterday reported that a U.S. judge dismissed a lawsuit accusing LinkedIn of inflating the number of people who watched video ads so the networking platform could overcharge hundreds of thousands of advertisers.

Advertisers in the proposed class action accused LinkedIn of inflating its metrics by counting video ad "views" from users' LinkedIn apps, even when videos played only off-screen because users scrolled past them.

Is LinkedIn really overcharging advertisers? What do you think?

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