JPMorgan Chase Makes Strategic Anchor Investment to L'ATTITUDE Ventures

L'ATTITUDE Ventures has closed its first institutional fund, raising over $100 million through a strategic anchor investment by JPMorgan Chase and initial investments from Trujillo Group and Bank of America. Other key investors in this fund, which is aimed solely at investing in Latina(o)-owned companies with high growth potential, include UC Investments and MassMutual, Barclays, Royal Bank of Canada, Polaris Limited Partners (Oscar Munoz), Cisco Investments through its Aspire Fund, Churchill, an affiliate of Nuveen, and Morgan Stanley.

"I commend the institutions who came in—and stepped up first. This $100 million fund, backed by some of the biggest financial names, represents an opening salvo for what should become an investment boom directed toward this sector of early-stage companies that are either founded or run by Latina(o) entrepreneurs and that have significant potential," said Sol Trujillo, L'ATTITUDE Ventures Founder and General Partner. "These are the smart investors who know it's time to stop merely giving speeches and begin investing in this crucial Latina and Latino growth cohort, which is so essential to our economy."

"Investing in these entrepreneurs, who have not traditionally had equal access to capital funding, provides investors entrée into the companies that are shaping what we describe as 'The New Mainstream Economy,'" Trujillo explained. "Latina(o)-owned companies enjoy a built-in relationship with a rising generation of young U.S. Latino consumers; investing in their early growth promises strong returns on investment for the next 30-40 years at a minimum."

L'ATTITUDE Ventures is a purpose-driven venture capital firm on a mission to transform the VC ecosystem for the New Mainstream Economy, driven by the Latina(o) growth cohort.

"Latino-led businesses are critical to the U.S. economy but often lack access to capital and resources for growth," said Jamie Dimon, Chairman and CEO of JPMorgan Chase. "Our investment in L'ATTITUDE Ventures builds on our broader commitment to support U.S. Latino entrepreneurs and small businesses across the country."

(Source: Market Media)