Klarna Completes Acquisition of APPRL

Fintech firm Klarna announced that it has acquired APPRL, an end-to-end influencer marketing software. 

Klarna noted in its news release that as a global growth partner for its 250,000+ retailers, Klarna has been constantly expanding the suite of tools to engage with consumers in dynamic ways. APPRL, based in Stockholm with a global client base, is the latest addition to Klarna's growing roster of retailer marketing services, powering merchant growth through the content that allows consumers to shop smarter through inspiration, reviews, customer service or product and price comparison. 

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APPRL will augment Klarna's comparison shopping service platform, AI-driven styling engine, and social shopping platform (through the acquisition of HERO). With APPRL providing a platform for influencers and retail shoppers to interact and generate content around shopping, the users of Klarna would begin to have a wholesome experience as far as shopping is concerned as a social influence is brought to shopping.

Sebastian Siemiatkowski, CEO of Klarna commented: "As social shopping becomes a core element of the retail experience, we believe Klarna's position at the center of the shopping ecosystem is instrumental in connecting retailers to both consumers and content creators who resonate with their brand audiences. By adding APPRL to Klarna's existing retailer support expertise, we see a huge opportunity to create an enriching and informative shopping experience for consumers everywhere while accelerating retailer growth."

Martin Landén, CEO of APPRL commented: "We are incredibly excited to join Klarna on its impressive journey and bold mission ahead. With APPRL's platform together with Klarna's scale, incredible talent and portfolio of marketing services, we will be able to offer retailers an end-to-end influencer and performance marketing solution that they won't be able to find anywhere else."

Fazzaco reported that Klarna had acquired the German shopping application Stocart​, as the firm is fast expanding to various regions of Europe.