Klarna launches in Belgium with “Pay in 21 days” offering

Source: IBS Intelligence 2020-06-22

Sebastian Siemiatkowski, CEO and co-founder of Klarna

Payments provider Klarna announced its official launch in Belgium with the introduction of “Pay in 21 days”. The launch is fueled by Klarna’s partnership with H&M (Pay in 30 days), A.S. Adventure and Omoda and will allow shoppers to buy online and pay once they have received the goods. The new solution will enable Belgian shoppers to purchase products, try and then pay.

Klarna’s new payment solution comes with no interest or fee if users pay on time. The company is also introducing an app to allow users to keep track of their payments and pay off existing debts.

“Retail is changing at a rapid pace due to rising expectations from Belgian consumers. More than ever, consumers demand transparent and efficient shopping services that match their daily needs. We believe the future of retail is high tech powering high touch experiences, so regardless of how and when consumers want to shop and pay, we need to be there for them. That’s why we focus on unique shopping solutions that allow consumers to take control and shop on their own terms”, said Sebastian Siemiatkowski, CEO and co-founder of Klarna.

Klarna stated that the new launch aims to enhance the shopping experience for customers and offer flexible ways to pay for goods online. It is currently focused on being a growth partner for merchants in Belgium.

“…Consumers find something they’d like to purchase online but end up abandoning it due to long or complex checkout processes, extra fees or the lack of willingness to pay online for something that may not end up being delivered or not look as expected. This is why we’re so excited to bring our shopping solutions to Belgium and set up shop with a local team and office in Brussels. We’re absolutely focused on helping merchants make the most of the growth in e-commerce and build loyal and satisfied customers in the long term”, said Wilko Klaassen, Klarna Director of Belgium and The Netherlands.

Established in 2005 in Stockholm, Klarna has partnered with around 200,000 merchants in North America, Australia, the UK and Europe including H&M, Sephora, Michael Kors, Wayfair, IKEA, Expedia Group, Samsung, Microsoft, ASOS, Peloton, Boohoo, Sonos, RayBan, Levi’s, Ticketmaster, Abercrombie & Fitch, and Nike.

Klarna launches in Belgium with “Pay in 21 days” offering

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