Market Pay to Expand European Reach with AltaPay Acquisition

Market Pay Group has announced an agreement to acquire AltaPay, a Denmark-based payment service provider known for its comprehensive payment solutions. The acquisition is set to bolster Market Pay's operations, particularly in the Nordic region, and support its goal of enhancing payment solutions for small and medium-sized businesses (SMBs) across Europe.

AltaPay, headquartered in Copenhagen, offers a broad array of payment services that cater to both online and in-store merchants. With a focus on providing seamless omnichannel solutions, AltaPay integrates transactions from multiple channels, simplifying payment data management and improving merchant performance. Its platform supports a variety of local and international payment methods, including alternative options such as Buy Now, Pay Later (BNPL), enabling retailers to meet the demands of a diverse customer base.

In 2023 alone, AltaPay processed transactions worth €3.1 billion in Denmark and operates in several key European markets, including Sweden, Norway, and the UK. The company’s clientele spans various industries such as retail, tourism, and entertainment.

Frédéric Mazurier, President of Market Pay, emphasized that this acquisition strengthens their online payment offerings and will allow them to better serve the European market. "The integration of AltaPay's robust platform with our own solutions will enhance our capabilities and extend our regional presence," he stated.

This acquisition, which marks the fourth since 2021, forms part of Market Pay's strategy to expand its footprint across Europe and improve its payment offerings. The company already operates in countries such as France, Spain, Italy, and Belgium, and the acquisition of AltaPay further extends its reach into the Nordic markets.

Christian Rasmussen, CEO of AltaPay, expressed confidence in the partnership, highlighting the mutual benefits of joining forces with Market Pay. He noted that AltaPay's strong presence in Northern Europe and its omnichannel platform would complement Market Pay’s existing solutions, providing customers with more streamlined and competitive payment options.

The transaction is expected to close in the coming months, pending Foreign Direct Investment (FDI) approval.