Marqeta Names Karna Crawford as Chief Marketing Officer

Marqeta, the global modern card issuing platform, has appointed Karna Crawford as its Chief Marketing Officer, responsible for driving the company's global marketing efforts, including marketing and brand strategy, demand generation, product marketing, and communications.

Karna brings over 20 years of marketing to Marqeta, having previously held key role in leading companies across a variety of industries, including Head of US Marketing at Ford Motor Company, Head of Consumer Activation Strategy & Media at Verizon, SVP & Managing Director and Head of Marketing Strategy at JPMorgan, as well as Director of Media & Interactive Integrated Communications-Sparkling Business Unit at Coca-Cola Company.

Karna Crawford said: "Marqeta has the solutions to fuel the embedded finance rocketship, and from my first conversations with leadership I knew that the opportunity to tell this story was huge. Working for some of the most iconic brands in the world, I've been able to leverage data, technology and insights to deliver hyper targeted marketing that drives growth and builds brands that connect with wider audiences. I'm looking forward to driving the Marqeta story forward as the company enters into a new chapter of its growth."

Todd Pollak, Chief Revenue Officer at Marqeta, commented: "Karna matches big picture brand vision with a keen eye for data and understanding how customers and prospects interact with a product. Marqeta has a big part to play in a major evolution in financial services toward embedded finance, and Karna was a clear choice to help us bring this story to an even bigger stage."

Earlier this month, the card issuing platform announced the closure of its office in Australia​ as part of operation expense cuts.