Mercado Bitcoin Inks Sponsorship Deal with Sport Club Corinthians Paulista

Mercado Bitcoin, a Brazilian cryptocurrency exchange, has signed a sponsorship deal with Sport Club Corinthians Paulista, a Brazilian multisport club based in Tatuapé, São Paulo.

The sponsorship is effective from September 2021 to December 2022. For 16 months, the club’s men’s football team will feature Mercado Bitcoin’s logo on the front of its jerseys, one of the most coveted ad spaces in Brazilian football. 

In addition, the sponsorship agreement also includes financial education and crypto assets-related activities for the club’s fanbase, which stands at over 30 million people worldwide.

As part of the collaboration, Mercado Bitcoin will also list the Corinthians Paulista fan token on its platform. Under the $SCCP ticker, the token will be issued on September 2 by socios.com.

“It makes sense for Mercado Bitcoin to partner up with the Corinthians, as we share the same values and vision,” says Reinaldo Rabelo, CEO of Mercado Bitcoin. “As pioneers in our respective activities, we believe in democratizing access and embrace the same spirit of innovation. We’re confident that by venturing into the cryptoverse, football clubs can find new ways to engage with the fans, while also generating more revenues through new business models.”

“Every step into the future the Corinthians take is made possible by partners who understand both the momentum in digital tech and the needs and desires of our fans. By joining forces with Mercado Bitcoin, the largest crypto-asset platform in Latin America, we can be sure that we are at the spearhead of innovation in marketing and fan engagement. This is where our future lies,” added Duílio Monteiro Alves, President of Corinthians.