Nasdaq Announces the Launch of New Digital Assets Business

Nasdaq today announced the launch of "Nasdaq Digital Assets," a new business that will power the digital asset ecosystem. The launch underpins Nasdaq's ambition to advance and help facilitate broader institutional participation in digital assets by providing trusted and institutional-grade solutions, focused on enhanced custody, liquidity and integrity.

"Nasdaq Digital Assets builds upon the successful solutions we have introduced in recent years to serve the digital assets ecosystem, including marketplace technology for digital asset exchanges, crypto-native anti-financial crime offerings, and crypto-related index solutions for tradable products,"said Adena Friedman, President and Chief Executive Officer, Nasdaq.

"The technology that underpins the digital asset ecosystem has the potential to transform markets over the long-term. To deliver on that opportunity, our focus will be to provide institutional-grade solutions that bring greater liquidity, integrity, and transparency to support the evolution."

Nasdaq Digital Assets will initially develop an advanced custody solution that will incorporate liquidity and execution services to address industry challenges around connectivity, availability, and efficiency. Nasdaq's custody solution will bring together the best attributes of hot and cold crypto wallets through an innovative technology offering, which will provide a high degree of accessibility and scalability without compromising security. Nasdaq's offering is subject to regulatory approval in applicable jurisdictions.

Nasdaq Digital Assets will be led by Ira Auerbach, Senior Vice President, Head of Digital Assets, who will oversee the team's strategic roadmap, growth targets, and product development. Auerbach brings over a decade of leadership experience in building institutional-grade solutions and innovative services across digital assets and traditional finance.

Auerbach joined Nasdaq from Gemini, where he held several executive positions across product, business development, and trading. Most recently he was the Global Head of Gemini Prime, the crypto platform's prime brokerage services. He reports to Tal Cohen, Executive Vice President, North American Markets.