OANDA Partners with CONVRS to Enhance Account Opening Process

OANDA, a global leader in online multi-asset trading services, announced that it has partnered with CONVRS, a personalized customer engagement platform, to enhance the account opening process and better engage with clients.

According to the press release, the partnership enables prospective traders in the emerging markets to open a demo account directly from a wide range of messaging apps, making the process simpler than ever.

In addition, the new integration also enables OANDA to converse with prospects and clients through Facebook Messenger, WhatsApp, LINE, Telegram and SMS in 53 languages.

"Combining deep-seated expertise in the retail trading industry with a comprehensive plug-and-play solution, CONVRS was a natural choice. It's exciting for OANDA to be able to increase engagement with our clients in a way that's easiest for them by using their choice of tools and methods rather than those that might otherwise be imposed upon them,"Kurt vom Scheidt, Chief Operating Officer with OANDA said.

"A FinTech firm at heart, OANDA has earned a reputation for using cutting-edge technology to connect with their clients' ever-changing needs. Given the 85% open rate for messaging apps, OANDA is now meeting its clients where they are. Being able to support them in a variety of available channels, we look forward to working with how they engage clients in the other stages of the customer journey,"Enis Mehmet, Cofounder at CONVRS added.

Last month, OANDA has named Lisa Shemie​ as the company's new General Counsel and Corporate Secretary. Based in New York, she will be responsible for overseeing the firm's legal function worldwide.