OneRoyal appoints Dominic Poynter as Chief Commercial Officer

OneRoyal, a globally recognized multi-asset broker, has promoted Dominic Poynter to Chief Commercial Officer, expanding his remit to lead the group’s global commercial strategy across marketing, sales, and partnerships.

Poynter joined OneRoyal in 2024 as Head of Marketing before becoming CMO. In his new role, he will oversee commercial performance and P&L responsibilities across LATAM, MENA, Southeast Asia, and Europe. He has also formalized the firm’s commercial structure, integrating new divisions under marketing and business development.

According to OneRoyal, Poynter has implemented data-led revenue and retention frameworks, driven multi-regional expansion, and introduced ambassador and sponsorship programmes aimed at increasing brand visibility.

Poynter brings more than 25 years of experience in financial services and fintech, with previous roles at FxPro, easyMarkets, ATFX, Axiory, and HYCM. His background includes senior positions in marketing operations, website management, and commercial leadership.