Optty Launches World's First BNPL Integration Platform

Optty, the world's first Buy Now, Pay Later integration platform, has in stealth raised over $9 million USD in private funding and yesterday announced its solution for retailers and payment gateway providers to revolutionize the fast-growing sector with transparency, simplicity, and speed. Optty customers are using the platform to increase conversions and give shoppers more choice. 

Available in more than 59 countries and 36 currencies, Optty brings together the world's BNPL providers in one simple and rapid integration. The platform currently has 185 global integrations with 41 BNPL providers including Afterpay, Affirm, Grab, Klarna, Scalapay, and Zip. By 2023, Optty plans to have more than 100 BNPL brands, digital wallets, and other alternative payment methods integrated into the platform. 

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Until now, to add a new BNPL technology, retailers had to dedicate, on average, one week of internal development work. With Optty, retailers can integrate a new BNPL in just a few minutes. Once integrated, the platform provides retailers with data and insights that drive better decisions, and the ability to promote responsible lending.

Optty is free to integrate with a click fee per successful transaction. It currently has integrations with Salesforce, Adobe Commerce, BigCommerce, WooCommerce, Bold Commerce, and payment gateways creating access for potentially millions of customers, with more channels to be added throughout 2022.