Paysafe Taps Snowflake to Power Cloud-based Approach to Data and Analytics

Paysafe, a leading multinational online payments company, announced that it is using technology from Snowflake, a global Data Cloud company, to obtain meaningful data insights and deliver more informed and enhanced customer experiences through tapping into Artificial Intelligence (AI) and Machine Learning (ML) data models.

The announcement supports Paysafe's transition to a fully cloud-based approach for its payment services including its Skrill and NETELLER digital wallets, its eCash solutions paysafecard and Paysafecash, and its payment processing solutions in North America and Europe.

In addition to supporting Paysafe's identification of consumer trends, the personalisation of its services, fraud prevention and Know Your Customer (KYC) initiatives, the data models powered by Snowflake's platform will also help to inform the company's new product developments. The complete managed service provided by Snowflake is doing this by enabling Paysafe to obtain a single customer view across its range of alternative payment methods.

Snowflake is helping data scientists at Paysafe access structured and semi structured data from one consolidated source, making it easy to find, consolidate, clean and use more of the company's data assets. Through Snowflake, Paysafe is able to tap into an almost infinite level of resources in the cloud which can be scaled to meet demand and gain access to Snowflake's growing network of data providers  within its Data Cloud.