Plum and Bitpanda Enable Crypto Investing for EU Customers

The smart money app Plum has announced that it is adding crypto investing to its range of investment options in France, Belgium, Spain and Ireland, via services provided by Bitpanda.

Plum customers in these markets can now buy, sell or hold five popular cryptocurrencies through the app: Bitcoin (BTC); Ethereum (ETH); Cardano (ADA); Solana (SOL); Binance Coin (BNB). People will be able to buy fractional shares of these cryptocurrencies through the Plum app.

Plum is working with fintech unicorn Bitpanda to make this crypto offering available, which means Bitpanda's cutting-edge API solution is fully integrated with the Plum app. As a result, Bitpanda's crypto services can be accessed through Plum's interface, with all transactions executed by Bitpanda. Crypto investments are physically backed up and kept in cold storage by Bitpanda to help ensure their safety.

Plum also launched commission-free stock investing in EU countries earlier this year in September.

Victor Trokoudes, CEO and co-founder of Plum, said: "Our customers in the EU are keen to explore crypto as an asset class, so we are delighted to be bringing them this new service in a quick and secure way. At Plum, our aim is to offer superior financial tools to help people grow their money over time in the most efficient way possible."

Eric Demuth, co-founder and CEO of Bitpanda, added: "As the industry evolves it is becoming increasingly clear that the best way for fintechs to truly have an impact on people's lives is by working together. Bitpanda's crypto services made available by Plum is a great example of this, and is now unlocking opportunities for investors in Europe to take control of their financial futures."