Powercash21 Launches New Brand Payabl

Powercash21​, a regulated Payments Institution, has launched its new brand, Payabl. This evolution comes as a result of the company's accelerated growth in recent years, which has seen its payments offering, inhouse teams, and regional presence expand significantly.

Ugne Buraciene, CEO at Powercash21, said: "We're taking this opportunity to better connect with our merchants and more clearly communicate our products, services and ultimate objective – to empower business growth through payments innovation. Our commitment to offering cutting-edge payments is stronger than ever before."

Founded in 2010 by payment industry experts with extensive industry experience, Powercash21 now maintains a strong presence across the region with growing offices and increasing personnel in Cyprus, Germany, the UK, Greece, and beyond.

Powercash21 is a principal member of Visa and MasterCard, with both acquiring and issuing certifications. It also covers 100+ alternative payment method options, with direct integrations to PayPal, Apple Pay, Google Pay, Klarna, Trustly, and many more, that supplement card processing.

"Our personal approach to customer service has been the key to our growth – and that of our merchants – and remains at the very core of our values. We are proud to work with European merchants across locations and industries, continuously helping them process and accept payments globally," added Ugne.