PrimaryBid Expands to France in Partnership with Euronext

Fintech company PrimaryBid recently announced its partnership with Euronext to expand its business to France. The company received regulatory approval from the Autorité de Contrôle Prudentiel et de Résolution (ACPR) in December 2020.

Upon launching in France, the fintech will enable retail investors to participate in French corporates’ new share issues in a simpler way. The new service launches with direct integration across three leading French retail trading platforms: Bourse Direct, Boursorama and EasyBourse, according to the official press release.

​PrimaryBid allows retail investors to participate in capital markets offerings on equal terms with institutional investors, unlocking a large and important source of liquidity and long-term share ownership. French companies clients will be able to access a valuable new source of funding, whilst demonstrating strong corporate governance by treating all investors equally.

A key objective for Euronext and PrimaryBid is to allow pan-European retail investors seamless access to pan-European public equity offerings. Whether a publicly listed company is issuing new equity or the government is selling down its holdings, the partners believe technology can allow retail investors to participate alongside institutions.