Prime Trust Expands Liquidity Pool, Launches White-Label Debit Card Program

Prime Trust, the technology-driven financial institution that provides financial infrastructure for fintech innovators, announced that its liquidity pool will grow 5x in supply. At the same time, it has launched a new white-label debit card program.

Clients of Prime Trust will be benefit from more trading pairs, a deeper liquidity pool, and enhanced stability. In addition, Prime Trust's liquidity product will allow both instant and scheduled settlement, providing customers with more flexibility around capital management.

In addition to the expansion of the liquidity pool, Prime Trust has also added a white-label debit card program accessible to all institutional customers who use their custody solutions. The new debit card API lets businesses of all sizes offer branded debit cards to their customers that are compatible with most digital wallets including Apple Pay® and Google Pay™, streamlining access to their custodial balances.

"Our mission is to make financial services accessible, affordable, and reliable for our customers and their customers," said Sara Xi, Chief Product Officer at Prime Trust. "With this new offering, we're enhancing the flexibility and stability of digital asset trading and settlement infrastructure. As a FinTech infrastructure provider, we take pride in empowering innovators to make digital assets more accessible to everyone."

​As Fazzaco reported earlier, Prime Trust has raised $64 million in a Series A funding round​ led by the venture capital firm Mercato Partners with the participation from Samsung Next, Nationwide, Commerce Ventures, Ayon Capital, and Kraken Ventures, among others.