Primer and hoolah Partner to Deliver BNPL Solution to Asian Merchants

hoolah, Asia's leading omnichannel 'Buy Now Pay Later' (BNPL) platform, yesterday announces its partnership with Primer, the world's first no-code automation platform for payments and commerce, allowing merchants in Singapore, Malaysia, and Hong Kong to integrate hoolah's BNPL solution, while providing consumers payment flexibility and an optimised, seamless shopping experience.

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An unprecedented innovation in the payment industry, Primer allows merchants to truly consolidate their payment stack, and add any API or tool from across the web to build dynamic, end-to-end payment flows. Since launching in 2020, Primer is fully distributed globally, serving merchants across APAC, Europe and the U.S., with over 70 payment and commerce services and dozens more in the pipeline. With this partnership, merchants will be able to seamlessly enable hoolah's BNPL solution in minutes through Primer's unified checkout and payment integration—with clicks, not code.

Kailash Madan, Head of Sales (APAC) at Primer said, "We're delighted to partner with hoolah to enable fast-growing merchants accelerate their regional expansion plans."

(Source: PR Newswire)