Promontory Interfinancial Network Rebrands as IntraFi Network

Promontory Interfinancial Network, a fintech whose solutions connect financial institutions of all sizes and help each build stronger relationships with its customers and seamlessly manage liquidity needs, has rebranded as IntraFi NetworkSM​ and adopted new logos to better cover its suite of financial services products.

"Our new name recognizes how our company has evolved over the past 18 years — from a small fintech providing a single service for less than 100 banks to a company offering an array of all-weather solutions to thousands of institutions," said Mark Jacobsen, CEO and Cofounder of IntraFi Network. "It's a new name, but still the same great people and customer service. Another thing that won't change is our commitment to always serve our network banks, never compete with them."

The new name also has the added advantage of being shorter, easier to pronounce, and emphasizing the firm's most differentiating characteristic.

The Virginia based fintech has built the largest deposit network in the US, connecting more than 3,000 financial institutions. Founded in 2002, the company also invented reciprocal deposits which is widely used by big and small banks alike.