Railsbank Officially Announces Its Rebrand to Railsr

Railsbank, a global finance platform, announced on Tuesday that it has changed its name to Railsr, effective immediately and applicable across all of the group's global operations and offices.

According to the press release, the change occurs as the company sets its sights on owning the financial layer of the internet.

Nigel Verdon, co-founder and CEO of Railsr, said: "In our fast-moving world of amazing customer experiences, the finance industry has failed to evolve. We're 'experience natives' thinking differently to deliver positive disruption."

"As the world's leading embedded finance experiences platform, running on Railsr helps brands put customers at the heart of their business by leveraging finance as a core engagement tool that drives revenue and deepens relationships. We've changed our name to Railsr, and we're making finance a phenomenal experience."

Railsr has built a platform based on an integrated financial product set that enables any brand to make finance a phenomenal experience within their existing customer journey.

Today's announcement follows Railsbank revealing earlier this year that it is scaling up its presence in Singapore, Vietnam, Malaysia, and Australia. This expansion is intended to support innovative brands in APAC that aim to leverage the power of embedded finance experiences within their existing customer experience.