Rakuten Announces the Launch of Rakuten NFT

Rakuten Group, Inc. today launched the non-fungible token (NFT) marketplace and sales platform Rakuten NFT.

Rakuten NFT is a service that provides a marketplace for users to purchase NFTs, as well as peer-to-peer buying and selling of NFTs, in a range of areas such as sports and entertainment, including music and anime. It also features a unique, one-stop platform which enables IP holders to build their own website for issuing and selling NFTs. Rakuten ID can be used when making purchases, allowing users to earn and spend Rakuten Points.

Any NFTs purchased can be added to a collection on the buyer's own webpage, and can also be put up for sale in the marketplace and sold. A service for peer-to-peer issuing and selling of NFT content is planned for launch in 2023 or later, which will support IP holders in Japan and worldwide to issue NFTs, as well as spur further development of a global market for NFTs. Plans also call for the introduction of a diversity of additional payment methods.

"Rakuten will continue to provide new and exciting entertainment experiences through Rakuten NFT, delivering greater levels of convenience and satisfaction to the widest possible range of users through its services,"the company stated.