Rakuten Launches Analytics Platform for Enhanced Customer Insights

Rakuten has officially launched Rakuten Analytics, an innovative analytics platform designed for corporate clients that aims to enhance understanding of customer profiles while facilitating data-driven decision-making.

Leveraging the vast statistical data from the Rakuten Ecosystem, this platform enables businesses to merge their own data with Rakuten's insights, all while ensuring the protection of personal information. The interface simplifies the analysis process, making it easier for corporate customers to interpret results.

By harnessing the rich behavioral data from over 100 million Rakuten members in Japan, companies can visualize both online and offline customer behaviors, allowing for improved marketing strategies and product planning.

Furthermore, Rakuten has plans to enhance the platform by introducing an AI assistant feature linked to Rakuten AI, which will support the analysis of results and enable API integration with both in-house and external marketing tools.