RBC Wealth Management-U.S. Cooperates with Broadridge to Accelerate Digital Transformation

Broadridge Financial Solutions, Inc. (Broadridge), a global Fintech leader, announced that RBC Wealth Management-U.S. (RBCWM), a division of RBC Capital Markets, LLC and a trusted advice and wealth management solutions provider, will utilize the Broadridge Wealth Management Platform to power its growing U.S. business.

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Broadridge's next-generation Wealth Management Platform is an open, industry-level platform offering an integrated and modern front-to-back-office solution. The platform enables wealth management firms and their advisors to drive their business to the next level by creating a better client experience, improving advisor productivity, and digitizing the back-office. 

The move is part of RBCWM's latest series of investments in state-of-the-art, third-party Fintech tools and services. The company has integrated Salesforce and Addepar into the business to give advisors better client insights, performance reporting and portfolio management tools to more quickly and more easily serve a client's needs. 

 "We've been on a multi-year journey to digitize our business and drive value not only for our clients, but for our nearly 2,100 advisors," said Michael Armstrong, CEO of RBC Wealth Management-U.S. "Leveraging the Broadridge Wealth Management Platform enhances the capabilities we've recently added with other Fintech solutions and will enable us to increase advisor productivity, enhance our client experience, and grow our business in the U.S. with a scalable, cost-efficient service model."

​"We are excited to have RBC Wealth Management-U.S. join our industry leading wealth platform to optimize productivity for advisors, create richer experiences for clients, and digitize enterprise-wide operations," said Tim Gokey, CEO of Broadridge. "As we renew and expand our relationship, we look forward to continuing to work with RBC to innovate and win amidst accelerating changes in wealth and investment management."

Fazzaco reported that this week Broadridge partnered with Snowflake​, the Data Cloud company, to enable clients to seamlessly consolidate and analyze trading and portfolio data in the cloud.